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Connect your construction tools into one workflow

Real Estate Development Marketing Platform

A centralized marketing platform for property developers, combining CRM, campaign analytics, and automation to track developments, attribute leads by source, and measure campaign performance across projects.

Services
Dedicated Development TeamUI/UX Design ServicesDiscovery phase services
Client
Real Estate Development Marketing Platform
Location
UK
Industry
IT Services for Construction Industry
Results
30%
increase in qualified leads
40%
faster campaign deployment
20%
improvement in marketing attribution clarity
Current thumbnail
Team
Tech Lead / Software ArchitectDjango DeveloperReact DeveloperDevOps EngineerQA Automation Engineer
Technologies
Python
Python
Django
Django
ReactJS
ReactJS
Apollo
PostgreSQL
PostgreSQL
Docker
Docker
Kubernetes
Kubernetes
Amazon Web Services
Amazon Web Services

Development Categorization

Marketing data links to each development, so every campaign and ranking maps to the right project and opens its own analytics view.
  • Sidebar categories: Developments, Sources, Performance
  • Keyword positions tracked across 5 ranking buckets
  • Month-by-month ranking trends for the selected year
  • AI algorithms flag potential lead interest per development
Development Categorization

Lead Tracking by Source

Track campaigns and leads by acquisition source — email, paid social, and more — to see the efficiency of each channel per development.
  • Connects ad, email, and analytics tools in one table
  • Toggles each source active or inactive
  • Shows the tracked metric per source
  • Create, duplicate, edit, and delete source setups
Lead Tracking by Source

Tool Integrations

Third-party marketing tools connect through a searchable directory, implemented on demand when not already listed. A guided flow authorizes each app and syncs its data into the dashboard.
  • Searchable directory with ratings and install counts
  • Recommended tools: Google Ads, Mailchimp, Ahrefs, Google Analytics
  • Guided connect flow: authorize, log in, select account, auto-sync
  • Manage or disconnect any integration from Connected Tools
Tool Integrations

Lead Mapping

A real-time mapping system tracks lead activity by location across a metro area. Developers and agents see where demand concentrates and which areas gain or lose traction.
  • Interactive map of the selected metro area
  • Leads ranked by borough and neighborhood
  • Lead count per area with trend percentage
  • Filters by period: week, month, year
Lead Mapping

Reach & Impressions by Development

Charts Reach and Impressions side by side for each development in one view, showing which projects draw the most attention over a chosen period.
  • Toggles Reach and Impressions on or off independently
  • Switches between line, bar, and pie chart views
  • Filters results by time period
  • Labels each bar with its exact value
Reach & Impressions by Development

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How We Ran This

Building a custom platform from scratch under tight resource constraints required disciplined scoping and an architecture designed for future scaling and integration.

Discovery & Scoping

A dedicated discovery phase defined the core CRM features and technical constraints alongside the client. Scoping prioritized the highest-value functionality and mapped integration and scaling requirements before development began.

Execution & Tracking

A dedicated development team built the platform from scratch across Django, React, and an Apollo GraphQL layer. The team structured work around the prioritized feature set, keeping delivery focused within limited resources.

Quality & Delivery

Containerized delivery on Docker and Kubernetes across AWS kept environments consistent and deployments repeatable. The architecture was designed to integrate new third-party tools on demand as client needs evolved.

Challenges & Solutions

During our work on this project, we've faced a lot of complicated challenges. We believe that each challenge has a solution. See yourself!
Challenge #1
Integrating with existing business tools.
Solution #1

Robust APIs and connectors that move data between the CRM and other core business software.
Challenge #2
Complex analytics and data processing.
Solution #2

Automated data gathering and processing pipeline feeding dashboards for clear visualization.
Challenge #3
Tracking individual developments and leads.
Solution #3

Project-based categorization that separates and sorts developments and leads across multiple projects.

Clients say

Incora has been great at understanding our company and the work we want to do. They took the time to understand who we were and didn’t rush or make suggestions that didn’t make sense. They keep delivering what they promise and are very helpful and easy to work with — there haven't been any complications. I don't think there's anything they can improve on — they’re getting better and better over time. Just tell them what you want, and they'll try to work around your expectations.

Fred Macedo

Fred Macedo

Head of Engineering, Arizto

Volodymyr and Mark (ed: Incora developers) are quite smart and greate programmers. I have worked with more than 100 programmers and done more than 20 software projects. Both are top 10% of people I have worked with.

Maysam Lavasani

Maysam Lavasani

CEO, Lexie.ai

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Anastasiia Pryshliak
Anastasiia Pryshliak
Senior Partnerships Manager

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